Internal Communication & Engagement Strategies

Saturday, October 19, 2024

1:00 PM – 2:00 PM ET

Location: 253C

Submitter and Speaker(s)

Anthony Molina

Sergeant/Public Information Officer
Chula Vista (CA) Police Department
Chula Vista, California, United States

Speaker(s)

Caitlin Clark

Public Information Specialist
Chula Vista (CA) Police Department
Chula Vista, California, United States

Law enforcement has stepped up its game when it comes to informing the public. But how can agencies do better when it comes to keeping our own staff informed and engaged? This presentation will discuss why internal messaging is so important; considerations for creating messages, such as the variety in internal audiences; what information should be shared and when to share it; and most importantly, how to share your message in a way that will be seen and/or heard (e.g., video messages, Chula Vista Police Department's PDTV program).