Director of Communications and Media Relations Cambridge (MA) Police Department Cambridge, Massachusetts, United States
Cambridge Police Department’s Office of Communications & Media Relations, inspired by video journalism, uses the standard news package format seen on the local news to communicate its public service announcements and its news releases. Police departments typically rely on their media partners to communicate the work they are doing with the public. The Cambridge Police Department’s approach gives its officers and civilian staff an opportunity to tell their own stories directly to the public. The news pieces are shot, written, and produced by the public information officer. The content is distributed on all the department’s social media and communications platforms, like Nextdoor and Tip411. The video reports are also embedded in releases and posted on the department’s website.