Compelling Content as a Communication Tool

Tuesday, October 22, 2024

2:00 PM – 3:00 PM ET

Location: 253C

Submitter(s)

Nathan Herring

Public Affairs Specialist
U.S. Secret Service
Washington, District of Columbia, United States

Speaker(s)

Alaa Bencze

Lead Videographer
U.S. Secret Service
Washington, District of Columbia, United States
Ben Conrad

Graphic Designer
U.S. Secret Service
Washington, District of Columbia, United States
PM

Paul Mayhair

Lieutenant/Public Information Officer, Uniform Division
U.S. Secret Service
Chris Pozerski

Brand Team Lead
U.S. Secret Service
Washington, District of Columbia, United States
AT

Abel Trevino

Digital Media Lead
U.S. Secret Service
Washington, District of Columbia, United States

This panel discussion will dive into how the U.S. Secret Service uses compelling video, imagery, and social media content to establish their brand and aid recruitment efforts. From creating a broadcast-ready recruitment commercial in house, to showcasing the agency’s diverse careers through eye-catching graphics, the Secret Service produces content that nests with the agency’s recruiting model. This panel will showcase the Secret Service’s strategy behind their content creation, highlighting specific videos and graphics and how they supported recruiting efforts.